If you are marketing your small business on Facebook and Twitter that’s great, but you should definitely consider joining Instagram. You have the potential of reaching millions of users, and since Instagram is all about the visuals, it will allow you to create brand recognition, showcase your products, engage with potential customers and build a nice follower base.
Below are 5 Easy ways you can promote your business without sounding too salesy:
1- Write A Catchy Bio With A Link To Your Website
You can only share one link on your bio so make sure you grab the audiences’ attention by making it casual and fun, and the user will want to follow you. Check out the examples below from merabheja (OK, maybe not this casual but you get the idea).
I am not a player…I’m the game
*Insert your bio here*
A Caffeine dependent life-form
A man of mystery and power, whose power is exceeded only by his mystery
Born at a very young age
Do you remember my Instagram username I locked myself out and I do not know what to do
God bless this hot mess
I Can’t remember who I stole my bio from or why
I have this new theory that human adolescence doesn’t end until your early thirties.
I looked at my Instagram photos and realized I look beautiful.
2- Be Consistent
Being consistent is a must to be successful on Instagram, but you don’t want to post the same photo over and over, variety is the key. You can create quotes, show photos of people using your products, share a funny joke related to what you are selling, the more creative, the better.
3- Use #Hashtags
Do a keyword research related to your products to see which hashtags are relevant. You can use a tool like hashtagify to see the most used hashtags so you can use on your posts. It is recommended to use at least 11 hashtags related to your product/service on every post.
4- Interact With Other Instagrammers
Follow people who are new to Instagram, you have a better chance of them to following you back. Make comments, like other people’s posts, answer questions, let them know you are a human and not a robot. This is what will get you noticed.
5- Use a Call To Action
To get your followers engaged, you need to ask a question, direct people to the link on your bio, invite users to tag friends, entice a comment, or invite them to enter a contest.
This in turn will give traffic to your website.
Instagram has become one of the most influential social channels for brands.
Are you on Instagram? Share your handle in the comments box below so us and our readers can follow