They say a picture is worth a thousand words and when it comes to audiences they tend to have a short attention span. People rather see graphics oh how to achieve something than reading a long drawn out explanation.
Since the creation of infographics, effective visuals are proven to boost engagement when communicating a message. We scoured the web to find the best infographics that will help you boost your small business’ marketing efforts.
HOW TO MARKET TO EACH GENERATION ON SOCIAL MEDIA
We all know social media marketing increases brand awareness, it allows customers to engage with your product or brand, but not everybody takes to social media the same way, this infographic tells us the best way to target each generation.
DEMOGRAPHICS OF THE TOP 7 SOCIAL NETWORKS
This infographic consolidates user demographics across seven of the largest social networks: Facebook, YouTube, Instagram, Twitter, Pinterest, LinkedIn, and Reddit.
To see and understand who's on Twitter, why pushing sales on Reddit could backfire, and more info on social media, check out the infographic:
THE SCIENCE OF POSTING ON SOCIAL MEDIA
We all know there is a right formula to do effective marketing on social media. But if you don’t have a guide, it’s near impossible to determine WTF that formula is. This infographic shows you what you need to know: the best times to post on each social network, how many times, the best time to do it. After you check this out, you will look like a genius! (You're welcome).
WHICH SOCIAL MEDIA PLATFORMS ARE WORTH YOUR TIME AND EFFORT?
Not all social media networks are good for all businesses, and you can’t be on every network just because they are popular. You need to find the best venue for your brand or product and concentrate your efforts there. This infographic from SlideGenius will help you match your market to the right Social Networks for your business.
What do you think? visuals sure make things easier to grasp right? (at least for us anyway!).
Remember these tips when creating your visuals for maximum brand awareness:
• Include photos of behind the scenes featuring staff members ( people like to connect with people, not robots )
• Make sure your photos are clear, high-res, quality images, sized to fit on the network you are posting them
• Tell a story behind the image (don’t just slap a photo and expect people to guess what you want)
• Create a unique #hashtag relevant to your brand
• Include a call to action. Tell people what you want them to do
Which social media network has worked best for your business? share with us in the comments below!