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How to Avoid an Online Reputation Crisis in 4 steps

As a small business owner, you know it takes months — and even years — to earn the trust of your customers. But let's face it, losing credibility, however, takes very little time — and its impact is far greater.

How to avoid an online crisis in 4 steps via @2divasmarketing

Negative Online Reviews: A Bigger Risk for Small Businesses

A scathing review posted online is often enough to hurt your growing business. It could be a negative review on your Facebook page or a Google review that potential customers see when they look you up.

Research shows businesses are at risk of losing 22 percent of their business when potential customers find just one negative article on the first page of their search results. It goes without saying, negative comments are something businesses in general and small businesses in particular cannot take lightly.

Steps to Avoid an Online Reputation Crisis

Luckily, there are some simple things small businesses can do to mitigate the damage of negative reviews.


The first step to avoiding business loss caused by negative reviews is to monitor what customers are saying about your business. You must pay special attention to niche review sites such as Yelp and Trip Advisor where negative feedback has greater ramifications.

Be Proactive

Do you have a team of social media experts to take care of your digital footprint? If not, it’s probably a good idea to hire some specialists now.

Social media experts can help you monitor your online reputation and create comprehensive plans to achieve a more positive brand image.

Take Action

It’s important to respond to online reviews — regardless of whether they recommend your brand or not. When responding, be patient and tactful to engage customers.

Review and Learn

Constant evaluation of the reviews you receive online can help you analyze the efficacy of your plan. It can also help you recover public opinion.

To know more, check out the infographic below:

the 4 pillars of crisis management

This article was originally posted here

Have you had to do some damage control for your business? how did you resolve it?

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