Marketing & Social Media Weekly Roundup
Here's our weekly roundup of the latest marketing and social media posts for small business from around the web:
The 16 Best FREE CRM Apps via @Zapier
What the hell is CRM? simple: Customer Relationship Manager a software tool to help you organize your business, track phone calls , emails, customer and vendor contact information and more (see Digital Marketing Terms You Should Know for more).
Zapier has listed the best CRM apps with their features description, pricing, etc. so you can decide what will work best for your business.
How to Build a Better Social Marketing Strategy [Infographic] via @MarketingProfs
It is well known that Social Media Networks are the perfect way to promote your brand, business, products or services, but it’s important to have an actual plan, goals, and strategies to achieve optimal results. This Infographic from Yeager Marketing outlines the main points to creating a successful Marketing campaign.
This Social Media plan for Business from Bruce Kasanoff will walk you through every step you need to take for 90 days in order to get results. The key action here is: post 90 times in the next 90 days, consistency is a must to get results. But don’t sweat it, once you implement the plan, you will see your efforts paying off.
This post by Katina Smallwood reminds us of 3 basic rules that often get overlooked when marketing our business:
• Create a professional website
• Shorten email response time
• Generate positive reviews
Before sharing your products, services or blog posts in social media, you must have these elements in place. Have a site that is easy to navigate, mobile friendly, reflects your brand and all links work perfectly. Set up your email with your website domain and respond in a timely manner. Ensure your customer service is your number one priority, this will organically generate positive reviews. When a client is happy they will let everyone know (the same goes if the client is unhappy).
Put yourself in your customer’s shoes in order to deliver a positive customer experience, the positive reviews will follow.
Have any tips to share with our readers? Please add them to the comments below.