How Often Should You Post on Social Media?
See the Most Popular Research and Tips
According to Buffer.com it seems like the most resounding questions regarding social media are the following:
How do I get more followers?
What should I share?
When should I share it?
And how often should I be sharing?
Social media frequency is one that we’ve enjoyed experimenting with a lot at Buffer. How many times per day should we be posting? Is it different for individuals versus companies? I personally share to Twitter four times per day, and we share to Buffer’s Twitter account 14 times per day. Do these frequencies make sense?
Fortunately, we’re able to check in with a bunch of great research on frequency to get a baseline for what might be best practice for a social media schedule.
We’re incredibly grateful for our friends at SumAll for placing all this awesome research into a beautiful infographic that makes the question of “how often to post” a breeze to answer.
Infographic: How Often Should You Post on Social Media?
Best practices for when to post on social media
To recap what you see in the infographic here at Buffer and over at SumAll, I’ve placed each of the best practices for social media posting frequency below.
Twitter – 3 times per day, or more
Engagement decreases slightly after the third tweet.
Facebook – 2 times per day, at most
2x per day is the level before likes & comments begin to drop off dramatically.
LinkedIn – 1 time per day
20 posts per month (1x per weekday) allows you to reach 60 percent of your audience.
Google+ – 3 times per day, at most
The more often you post, the more activity you’ll get. Users have found a positive correlation between frequency and engagement. When posting frequency wanes, some have experienced drops in traffic up to 50%.
Pinterest – 5x per day, or more
The top brands on Pinterest have experienced steady growth – and in some cases rapid or sensational growth! – by adopting a multiple-times-per-day posting strategy.
Instagram – 1.5 times per day, or more
Major brands post an average of 1.5 times per day to Instagram. There’s no drop-off in engagement for posting more, provided you can keep up the rate of posting.
Blog – 2x per week
Companies that increase blogging from 3-5X/month to 6-8X/month almost double their leads.
Key research for how often to post to social media
The above best practices are super clear and simple if you’re interested in getting started with a frequency framework for your social sharing. As with all research-backed best practices, I’d encourage you to use these as a starting point for your own tests to see what’s best. Your individual scenario may call for more or less than what’s recommended.
If you are interested in where these recommendations come from you can read buffer's complete article here.