Small business owners have a lot on their plates — especially during the holiday months — and finding the time to create engaging content can feel impossible. Hiring a copywriter from services like Fiverr frees up time for small business owners to focus on running their businesses while expert freelancers draft copy to attract customers.

Before diving into creating a social media campaign for your business, it is important to set your goals. Getting started with a social media campaign without a proper realistic goal in mind is like an expat who wanders around a new city without direction or a map - chances are, you might have a great time exploring but you will end up getting lost.